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Don’t Sit and Watch TV on your backside!

April 25th, 2008 | 3 Comments | Posted in 2. Forum Advertisement

Don’t Sit and Watch TV on your backside!
A weekly routine for forum owners.

Forums/Message boards grow at a rapid rate now a days, some reaching over 200 members a day! A great site which you should visit regulary is Big Boards , they hold the largest forums online. Gaia (a role playing forum) with over 1318923345 posts! Well back to the point, forums are so popular today and even replaced the good’oh chatrooms because when a member leaves the room, their messages disappear which disrupts conversations etc. While forums save the message(s) and allows topic discussions 24/7.

But to keep up with all these changes, rapid growth on the internet and the extremely intense competition with other forums, you will be needing to make daily/weekly advertising routines. With some basic (free) advertisement made daily or weekly, your forum will receive the traffic it deserves. (Depending on how well you execute the following tips).

Search Engines & Directories
A great way to improve traffic would be to submit to search engines. But to improve your search rankings would involve increasing the number of links pointing towards your forum. The size of the directory does not matter, even submit to small ones because theres a higher chance your link will be submitted, while large directories will have to go through a large list of spam links. So i recommend 1 directory and 1 search engine every week.

Link Exchanges/Affiliates
This is a top notch, simple but effective way to improve your forums traffic. Do not waste your time affiliating or link exchanging with forums which are not based around your topic, aim at exchanging with forums which are based around the same topic as you. Eg. Gaming etc.

And never forget, if it is a link exchange, make the most if it. Use highly convincing anchor text which will draw as many clicks as possible. If your making an banner affiliate exchange, design a extremely, eye catching button.

Lets say 1 exchange a week? If you can keep up with that rate consistently, i promise there will be a significant improvement in your activity.

Signatures
Signature advertising, one of the best form of advertisements thought of? Highly effective and its FREE! Alright, why is it such a wonderful tool? You can target your audience by advertising on a specific forum(s) which relate to yours (eg. Gaming, Webmaster etc). Depending on how effective your sig. advert. is, you will definitely gain numerous click-throughs. Visit my Effective Signature Advertising article for a better understanding on how to maxmize the click through rate. I highly recommend any forum owner to signature advertise daily. The only reason why my forum became so active (Known as Admin Chat) was because of how much i sig. advertised it. If you find it a lot of work, just make 1-5 posts a day at a range of 5-7 different, related forums.

Post Exchanges (Moderate)
Not much of an advertisement technique but you can by implementing a signature advert when you exchange posts with another forum. This form of exchange improves your forum activity by purposely requesting a member of another forum to post at yours while you return the favor as well. When your posting on the other forum, the quality of the topic reflects on what type of person you are. If you can create some amazing, interesting topics, members will look at you differently and may wonder what is hidden behind that link of yours. Lets say, 10 exchange posts made a week.

Spam, A BIG NO! NO!
Alright, let me tell you now, Spamming is a big No! No! Never spam! All it does is bring a bad reputation towards your forum. And may also result in spam-attacks at your forum.

Well i hope this simple article is helpful. Remember, advertise your forum regularly, don’t be lazy or your forum will slowly erode away.

Good Luck and Happy Reading my friend.

© MESKOS Forum Development Blog 2008
Reading Your Way to Success.
Building a Successful Forum.


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Why Advertising Forums Don’t Work.

April 22nd, 2008 | No Comments | Posted in 5. Personal Entries

Why Advertising Forums Don’t Work.
“Free Advertising Forums” Oh my, i must join!

There are uncountable amounts of forums dedicated to pure advertising services on the internet at the moment. I have taken some time to develop some points in which why these Free Advertising forums do not work.

  1. “Our Members are Your Members” - As you see, many of these free advertisement forums say that their members are yours because once you submit your advert, they will join your board. Wrong! Think for yourself, when you join an advert. forum, do you actually take the time to check other peoples advertisements? No (In most cases), you simply register, post a specific number of posts to meet their requirements, submit your advert. and leave and never visit that forum again. This theory also applies to 70%-80%+ of the other members of the forum (my estimate).
  2. The Requirements for Advertising - Most of these free advertisement forums require you to post 10 non-spam posts etc. They say its a requirement but really its a necessity for their forum to survive. If visitors registered just to advertise their website/forum, the forum would have no activity what so ever. And while you spend so much time and effort to meet their requirements, believe me, from my past experiences, you will not gain any more than 10 dedicated clicks (MAX). I would suggest you to rather spend the time on signature advertising on active and related forums. Visit my Effective Signature Advertising guide for more information.
  3. Link Back to us, or we Decline! - So much for the FREE Advertising forum. Shouldn’t an advertising forum benefit your forum? not decrease the traffic and enforcing a link-back to them? Especially those services which require an affiliate button, this just damages the forums image. And if the forum requires their link to be in the footer etc, this means their link is displayed on every page while yours is buried within sub-forums on their board.

If the advertising forum you visit doesn’t comply with the 3 points i stated, then you have joined a true dedicated free promotion forum but if the advertising forum you visit complies with them, i would recommend you to spend your time wisely.

This is just a small personal rant on those free advertising forums.

Written by
Michael. W
© MESKOS Forum Development Blog 2008
Redistribution of this article will be violating copyright laws.
Please contact me if you would like this doc. submitted to your forum/website.


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Effective Signature Advertising

April 10th, 2008 | 2 Comments | Posted in 2. Forum Advertisement

After browsing around the web, i took down notes and here are a few tips on Signature Advertising.

Here are some tips for optimizing forum signatures:

  • Do not post more than 3 links. Anything more than that is certainly viewed as spam and most people will ignore your forum signature.
  • Do not post something like: “http://www.meskos.net - Forum Development Blog”. Instead, if possible, post your link with “anchor text”. The word “MESKOS” should be the link enclosed by the < a href > or [URL] tags. HTML would benefit your link in SEO.
  • Include more than just a link. Be more descriptive around your forum signature and links. For example, use something like “High Quality Forum Development Articles” (with link from the keyword ‘Forum Development Articles’). Or something to entice the viewer to click through to your website, eg. “Submit an articles to our articles category and stand to win $100″.
  • Use at most 3 colors in your forum signature. It is a good idea to highlight the keyword/link with color such as blue or red. Leave the rest of the text in black.

I hope now you know how to effectively advertise with your signature.
Written by
Michael. W
© MESKOS Forum Development Blog 2008
Redistribution of this article will be violating copyright laws.
Please contact me if you would like this doc. submitted to your forum/website.


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