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Effective Signature Advertising

April 10th, 2008 | 2 Comments | Posted in 2. Forum Advertisement

After browsing around the web, i took down notes and here are a few tips on Signature Advertising.

Here are some tips for optimizing forum signatures:

  • Do not post more than 3 links. Anything more than that is certainly viewed as spam and most people will ignore your forum signature.
  • Do not post something like: “http://www.meskos.net - Forum Development Blog”. Instead, if possible, post your link with “anchor text”. The word “MESKOS” should be the link enclosed by the < a href > or [URL] tags. HTML would benefit your link in SEO.
  • Include more than just a link. Be more descriptive around your forum signature and links. For example, use something like “High Quality Forum Development Articles” (with link from the keyword ‘Forum Development Articles’). Or something to entice the viewer to click through to your website, eg. “Submit an articles to our articles category and stand to win $100″.
  • Use at most 3 colors in your forum signature. It is a good idea to highlight the keyword/link with color such as blue or red. Leave the rest of the text in black.

I hope now you know how to effectively advertise with your signature.
Written by
Michael. W
© MESKOS Forum Development Blog 2008
Redistribution of this article will be violating copyright laws.
Please contact me if you would like this doc. submitted to your forum/website.


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Creating a Successful Forum

April 9th, 2008 | 1 Comment | Posted in 1. Forum Establishment

Creating a Successful Forum.


General

Lets begin with “why do you want to create a forum?”. Lets do some research.

1. Will you dedicate enough time and effort to create a successful forum?
2. Are you entering a solid competition market?
3. Will you be able to convince members to join your forum and leave others?
4. Do you really need to run a forum?
5. Is your idea unique? Will it be useful?
6. Am i re-creating another forum with a different name? (Same services etc)

You should take a few moments answering those questions yourself honestly.

Recently and in the past i have seen an overwhelming number of resource boards coming into play. If you are deciding to create a resource forum - don’t. Only if you have the knowledge and experience to out-run some of the largest resource boards out there, including the IFSZ.

Key Aspects of a Successful Forum:


Skin. The skin is perhaps one of the more significant aspects of a successful forum. You will notice, most of the active forums have a nice looking skin. I do not encourage you to find a whored skin which is seen on all IPB, IF etc forums but a unique theme which suits your forum genre. Take a few days searching for a suitable skin and working on the forum layout.

Content. Content is the heart of your board. Members join for content, your resources and your discussions. That is what the forum is made up of, text.

When creating a forum, who joins a board with one member online and only 100 posts? This is where you need to work a little. My suggestion is gather friends who you know will dedicate their time to post around your forum and help you create some activity. Keep topics detailed and interesting which will motivate members to discuss. Example: If you’re creating a Prison Break forum don’t start topics like, “How did you find Season 1?” take some time and extend the topic so more discussions can be made, Eg. Discussing the plots, twists, backstage etc.

Once you have around 10-20 dedicated posters, your forum is on a steady level.

Staff. Staffing, many new forum owners find promoting a large number of members to work for them is beneficial. Do Not. If your forum is small, only have 1-2 staff members max. Overloading teams just creates confusion. Honestly, you won’t even have the time to keep track of each associate.

Why is my forum so slow? Members are always thinking beyond expectations. Gaining 1,000 members is not a daily experience. Members are lucky to even gather 500 dedicated members within a whole year. So don’t give-up if your forum is slow, an active community takes to to develop. Keep promoting, open daily topics for new discussions, motivate members to post with recognition, prizes etc.

Innovating. When your forum is on a stable level, you should then decide, “Can my skills be taken further?” Shock your members, bring new services/discussions etc to your forum. To keep your old members dedicated, changes are needed. Imagine visiting the same forum(s) everyday for a year, how boring would it be?

Now its your turn, after reading this article, i hope it has helped you decide if you should create your own forum and if you do, the tips i provided.

Written by
Michael. W
© MESKOS Forum Development Blog 2008
Redistribution of this article will be violating copyright laws.
Please contact me if you would like this doc. submitted to your forum/website.


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